Publishing Books Is Like Investing, NOT like winning the lottery.

Publishing books is like investing, NOT like winning the lottery.

Of course, we all wish it was. It would be nice to write your debut novel, see it published, and suddenly it becomes an overnight success, but chances are that’s not going to happen.

Hopefully, what really happens is that you write a book, gain some fans, make some sales, and write another book.

Each book you write is an investment in your future, and your career. When you save for retirement, do you put $100 on a stock and hope it grows to a million? Noooo. You save over time, build on what you have, and diversify your portfolio.

Publishing books is very similar. You have to keep writing books, keeping depositing into your writing portfolio, and keep growing your audience.

I realized this when I released the first two novellas in my Highborn Chronicles a few months ago. My first novel, The Darkness of Light, was starting to slip in sales and I was still months away from releasing the sequel. Then I released The Highborn Chronicles and suddenly sales jumped across the board. I was bringing in new readers that also bought my first book, and my current readers were excited for something to tide them over until The Embers of Light comes out. So the more I write, the more readers find me, and the more my other books sell. The formula is so simple.

Now, like investing, there’s a chance not all of your books will make gains all the time. That’s just the nature of the business. I’ve noticed months where I make a lot of sales, and months (like December) when book sales tend to decline. That doesn’t mean you are a failure, and that doesn’t mean you should quit writing books.


The more you write, the higher the chances that you’ll eventually create that gem that makes the rest of your work soar. If your first book didn’t do so well, write another, change your approach, expand your knowledge of the craft. Giving up means NOT investing. And I think we all know by now that investing in your future is something we all HAVE to do. 😉

Happy writing.



9 thoughts on “Publishing Books Is Like Investing, NOT like winning the lottery.

  1. smkay70 says:

    This is great advice that I plan on taking!

  2. Reblogged this on deadlyeverafter and commented:
    Love this analogy. So much.

  3. Reblogged this on Cassandra Page and commented:
    This is a great analogy for a writing career. I’ve never really been someone that expected to win the lottery in any case!

  4. Great post! I’ve reblogged this too!

  5. Divergent is incredibly provocative, questioning the meaning behind a label, as well as the concept of pressing
    a personality in order to harmonize the individuals around you.

  6. […] cover design, formatting, and publicity. There’s no guarantee I’ll ever see that money back. Tammy Farrell referred to publishing a books as an investment. We need to stop looking at the short game and […]

  7. […] are your thoughts on publishing books being like investing, not like winning the lottery? It’s a short post, but it makes sense to […]

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